San Diego,CA-Amy Wilkinson is authoring the book, "Rainmakers: New Paradigms for Next Generation Leaders" in the book she will discuss how new leaders in entrepreneurship are being influenced by globalization, technology and a shift in public service models. Masters Hall of Fame CEO Grandmaster Daniel Hect announce the new location of the 2010 Masters Hall of Fame event. David Kamatoy is a juggler both figuratively and literally the show covers entrepreneurship, entertainment and internet marketing.
4:00-5:00 p.m. pst: Amy Wilkinson is authoring the book, "Rainmakers: New Paradigms for Next Generation Leaders" in the book she will discuss how new entrepreneurial leaders are being influenced by globalization, technology and a shift in public service models.Ms. Wilkinson holds a BA in political science and English from Stanford University, an MA in sociology from Stanford, and an MBA from the Stanford Graduate School of Business. We recently caught here article in the USA Today entitled, "Entrepreneurial Nation" and invited her to talk with us about some of her work and hypothesis on entrepreneurship.
5:00-6:00 p.m. pst: Internet News and Trends: White House Sustainability Goals, Internet Addiction, Levi Johnston to do Playgirl.com,
6:00-7:00 p.m. pst: Masters Hall of Fame CEO Grandmaster Daniel Hect and V.P. Karate Grandmaster Eric "Lionman" Oneal, Sr. announce the new location of the 2010 Masters Hall of Fame event. Next year's event put's the organization 3 years ahead of schedule as they are announcing a martial arts competition as well as a a new venue.
MASTERS HALL OF FAME was founded in 1999 and was recognized as one of the premier Martial Arts events on the West Coast. In 2006 under new leadership of Daniel Hect the Masters Hall of Fame expanded the focus and operations to include the recognition of exceptional Martial Arts Leaders and Legends through Induction and Recognition in the Masters Hall of Fame an Academy of Masters.
Sponsors of the David Kamatoy Radio Show show includeNoMoreGeysers.com, Jugglemail.com, SBALoanStore.com,FatalFunnelTraps.com and AirGorilla.com. The show can be seen live or on replay at http://DavidKamatoy.com orhttp://www.ustream.tv/channel/david-kamatoy-radio-show.For more information please contact David Kamatoy 619-573-9456 or email at radio@jugglemail.com
San Diego,CA- David Kamatoy will be reviewing several social media tools that are
available on the web that range from free to a modest monthly fee. This
fits into an ongoing show topic of "How much should I be spending on
marketing my business online?" The show can be watched live or replayed
at http://DavidKamatoy.com or http://www.ustream.tv/channel/david-kamatoy-radio-show
"This
grouping of tools are made up of both one that we use everyday and some
newly discovered just a few days ago that show promise."- David
Kamatoy, Juggler.
Some of the sites reviewed in today's program include...
Sponsors of the David Kamatoy Radio Show show include NoMoreGeysers.com, Jugglemail.com, SBALoanStore.com, FatalFunnelTraps.com and AirGorilla.com. The show will stream on Ustream.tv and at Davidkamatoy.com. Downloads will be available shortly thereafter. Interested parties can subscribe to the email list at Davidkamatoy.com.
In the Las Vegas production of “Jersey Boys,” verbiage was
appropriately changed from “So the next time you’re in Vegas…” to “So
while you’re in Vegas…”
Similarly, on September 12, 2009 - now officially known as “Christian Hoff Day” in sunny San Diego, California (yes, that Christian Hoff
- who knew?) - the home-grown Tony-award winning actor/singer/dancer
changed the last line of the Drifters’ (and George Benson) classic On
Broadway from “and I won’t quit ’til I’m a star…” to “and I didn’t
quit; now I’m a star…on Broadway.”
How does it affect a Pay-Per post model like payperpost.com or socialspark. Are we going to have to make a note in every post that we are sponsored by a product if we write about it or can I just create a side column that says, "SPONSORED BY"?
What if your blogging about your own product? Do I have to put a disclaimer in my own post touting my own product?
The good news about this trend is that it is proof that blogging has become a major part of the advertising, marketing and PR landscape.
The bad news is that it's going to make it tough to deal with in
reality especially on twitter.
It's going to be interesting to see how this plays out.
Let me know your thoughts (PLEASE COMMENT ON THE BLOG.) We will talk about it on the show this week
Here are Ten Twitter Tips, social media and it's best and worst. Hopefully this will inspire a few ideas on how to build and monetize your database using twitter. This post will be discussed on the David Kamatoy Radio Show.
Ten Twitter Tips, Successful and Unsuccessful
Examples with David Kamatoy and Morgan Westerman. Morgan Westerman
created one of the most successful viral videos of the internet and has
recently focused his energy on social media. In just a few short months
he has gathered about 25,000 followers on twitter. He is currently
working with entrepreneurs on best practices in sales conversion. He
can be followed @morganwesterman.
They rewarded dell followers by promoting refurbished gear specifically and have noted sales to prove it.
THE LESSON: They created a specific type of reward and message that was different from their other marketing. In tandem with the reality that most twitter followers will be a bit tech savvy purchasing online this was a good match.
The result would have been different if they didn't do the discounted and refurbished sales.
2. Steve Agee, The Sarah Silverman Project: Steve Agee comedian started off his twitter following by pulling off a stunt on Ustream.tv about reading all first 5,000 names live on air when he hit 5,000. He is currently at 863,420.
Really good example of someone in the public spotlight using that publicity to gather a following in a new genre. Dane Cook did it on myspace and now Steve Agee is doing it on twitter.
ENTERTAINER TIP: Remember that when your on a hit show or in the limelight. Use it to build your database. Anyone in this side of the business knows that you never know when your going to get your show canceled. In radio they often sell the station out from under you with very little rumbling. If they told you the advertisers would go away.
OWN YOUR OWN DATABASE AND GET THEM TO AM EMAIL LIST
4. Straight to Sales: Straight to SPAM! http://twitter.com/Wealth_Formula No Humanity This is perfect example of what does not work and will most likely be deleted as spam. Straight to a landing page with only one message. REALLY!!!
5. Good Porn Bad Porn: http://twitter.com/A_Dempsey While this may go straight to a porn link the good thing is the quotes and a varying message. Sneaky Porn Spam generally bad.
The Lessons: 1. Use a landing page as seen below. 2. Quotes can be quite useful if used correctly. Choosing quotes that are related to your subject matter and then either blogging about them or just reference them back to you is a good idea in creating an ideal emotion. 3. It's public people remember that journalists are now quoting "tweets".
THREE TWITTER TIPS
7. Customize your twitter page. I use Google's picassa to create a collage using pictures and logos. You have to play with the output settings to get it right but it's a great free application.
If you truly want to convert to sales or interactivity then you have to earn the respect of your followers through credibility. Therefore push content...
Blog postings- Like this one.
Press Releases-
Email Marketing: Jugglemail emails create unique URL's that can be easily posted onto twitter. We do it all the time with our press release emails.
Videos
Facebook
Other peoples content: rt someone elses tweet usually garners attention and is often reciprocated.
10. Imitation is the sincerest form of flattery: Pay attention to who you and others pay attention to and then customize that style to your own.
BONUS Final Advice: Remember that ultimately you don't own your twitter,facebook or myspace profiles. They can be deleted at anytime for complaints, overuse, spam. To top it all off the parameters are constantly changing.
TIP: Covert to a real email and contact information as quickly as possible for real contacts.
We do this using the auto responders on our jugglemail system or just dropping them into the system upon approval.
David Kamatoy is a juggler both literally and figuratively. He hosts a show on Ustream.tv 2-5 pst on Entrepreneurship, Entertainment and Internet Marketing. As a co-founder of the email marketing brand jugglemail.com one of his goals is to share best practices on how to integrate social media, blogging email marketing with more traditional models. Join the email list to contact him directly.
The way we covered the Christian Hoff event is to me the future of the best use of some of internet technology that's available to us now.
Interviews and Excerpts that are important to a small group but done in an interesting way. Then posted to the internet using the current technology at hand.
At the same time I am able to connect with that niche group but through the power of networking you never know who is in that small group. I have seen it again and again that the raising of capital, the closing of a business deal, the distribution of a project starts with an introduction.
What we did was a notch up because of the kind of accounts that I have at youtube and viddler. I can post upgraded long form videos. I could have covered the same event by just snapping some photos, writing about it and maybe even use a flip phone but instead I used a baby canon HD camera and posted it in HD on youtube.
The video category is in the search engines is still a huge opportunity. We saw a few years ago that the video category would not just be about entertainment but about knowledge as well. FAQ's, How to's, podcasts, resume's are all being creating in a visual format as well as text.
The search engines are constantly looking for impressions and listings in separate categories of the web. At Kamatoy Media we mine blogs, video, news, mini-blogging which helps the main web search category.
The bad thing is that I have a mountain of video to go. While at the same time creating new and relevant material on the live streaming show
The hardest thing about the journey for me is to accept that every time we create something that I can see a better way to do it even with the limited resources that are available from event to event.
Anyway just some random thoughts on this whole SOCIAL MEDIA EXPERIENCE.
If you are interested in having us build an online presence for you and your project just email me by clicking the email me button on the right, join the email mailing list and or give us a call at the office at 619-573-9456.
Social Media is the buzz right now. Many professionals in the media world are being inundated with requests about social media. In fact many businesses are contacting professionals saying, "I only want to talk about Social Media"
Social Media is really the long tail of PR, PR builds a brand and so does social media. Here are some key points that I intend to elaborate on in the show and in our work.
Concept #1: Advertising and Marketing is the first thought of Entrepreneurs and Business owners when they try to develop leads and business, but there are some inherent problems...
a. Ratio 1:1 3:1- Your goal in an advertising budget is to create a 3:1+ ratio. In other words for every dollar you spend you get 3 back. If you create a 1:1 ratio it might be working and needs some tweaking but most likely you are doing something right. 2:1-3:1 is getting much better. Your going to profit from this if your margins are correct.
The problem with advertising is the INITIAL INVESTMENT....
You have to spend money to find the right formula in advertising. Each and every medium and category has it's own price point as well. In other words $5,000 dollars may seem like a lot of money to you but that's one ad in a publication for a week, a day, a month. $b. 5,000 can be spent in Pay Per Click in a an hour if you wanted in the right category.
The good news is that your response is usually immediate good or bad.
You have to be willing to invest the money into the test phase in order to find that ratio.
That investment should be based ultimately on how much money you want to make a month a quarter, etc. In other words If you want to create $10,000 in sales a month then you should consider a $3333.33 a month budget. Adjust the ratio accordingly to testing, market and category.
b. Because advertising is our initial response to more sales. We try to equate that same model to PR and Social Media. That is not going to work because Social Media is about long ball and interacting with your database to find out what they actually like.
THROW THE SPAGHETTI ON THE WALL AND SEE IF IT STICKS.
Social Media allows you to build a database and experiment with that database as you grow. Time and Money spent in social media can move you into a smart advertising campaign.
Social Media like Search Engine Optimization can have long lasting effects that pay exponentially over time.
The great thing about social media is that it is scalable. You can do it yourself for relatively low cost meaning that your going to put more time than money into it. However if your time is better served in running your business than getting a firm like ours to manage social media is a smart move. www.KamatoyMediaGroup.com can be reached at 619-573-9456
(This is a working concept and it shall be continued...)
David was great to work with just a great guy who obviously did a lot of homework to get MonkeyHook.com to market he shares this knowledge by helping other entrepreneurs do the same with their products.
The Gorilla Guy Stan was just fun. Thank you Mr. Stanton.
I really can see this format starting to work for us. I think I can get a few more videos out of the show.
Enjoy....
David
Kamatoy is a Juggler on several levels. Currently Professional Juggler
Comedian, Blogger, Music Producer , Video
Director/Producer, etc. The Kamatoy Media Group is helping companies
bridge the gap between social media and traditional advertising with
Email Marketing using Jugglemail.com (Get a FREE TRIAL account) and
more. If your interested please contact us immediately. Current Clients and Projects include NoMoreGeysers.com, and TheAirGorillaBlog.com.
San Diego,Ca- Stephanie Herrmann and the team at Rescue put together the "Tweetup" at the National Hardware Show. Essentially it was a networking session for the people that got to know each other online using Twitter at the National Hardware Show tagged as "#NHS09" on Twitter. While attendance was small real relationships were created.
It was a unique experience to get to know people virtually from twitter messages and blogs. Rapport seemed to happen quickly and there was a genuine desire to see if we could support each other.
"It's like online dating for entrepreneurs."
One of the more confusing things about social networking is the ability to understand how it converts to a more traditional relationship. We see a lot of people treating Twitter like a FREE ADVERTISING space which while valid needs to me tempered with personal updates, tips, insights otherwise you will be treated like SPAM.
Getting your twitter connected to a blog or at least a landing page or contact page with an email is one of the best ways to help convert to a traditional relationship. In addition if you don't want your larger conversations searched by Google, it's best to do this.
At the point that it seems like an actual conversation further than 140 characters is needed. Request and send contact informtion or a landing page with that contact information listed. Remember to create your email address as a link not as searchable text on a page. That's the quickest way to be spammed.
Tip 1: Balance your messages from pitches,tips and personal updates. Tip 2: Use Tweetdeck to turn Twitter into a more useable application. Tip 3: Use a landing page or an about page with contact information to exchange contact info.
"When it seems right ask to have a real conversation or meeting that warrants more than a 140 character interaction."
David
Kamatoy is a Juggler on several levels. Currently Professional Juggler
Comedian, Blogger, Music Producer , Video
Director/Producer, etc. The Kamatoy Media Group is helping companies
bridge the gap between social media and traditional advertising with
Email Marketing using Jugglemail.com (Get a FREE TRIAL account) and
more. If your interested please contact us immediately. Current Clients and Projects include NoMoreGeysers.com, and TheAirGorillaBlog.com.
Las Vegas, NV You get a true scope of what it takes to get a product to market when you walk into a trade show like this and you see established companies and products. Entrepreneurs from all over the world with some really fantastic products.
We'll be covering as much as we can while centering around the story of Chris Eader and the No More Geysers team. Steve Kovach and Scott Armstrong were the driving force behind taking a chance at the National Hardware Show.
While yes this is the place to be the actual scope of this show is HUGE. Imagine booths for every category of anything on the shelves of Home Depot and Lowes then multpliy that by 10.
San Diego,CA- These were taken at the Spring Buskers Festival 2008 at Seaport Village.
Charles Frey took these at one the better shows of the weekend. Charles has a great eye for capturing those moments. Thank you for these my friend...
Special Thanks to Charles Frey at http://www.freyphotos.com/
Dat Phan, Emmet Morgan and Martin Mansour threw an Industry Holiday Networking Party in Mid December before they left on a cruise ship.
The place was packed for 10 hours when one group left another group appeared. It was made up of industry people cast and crew.
4:00-5:00 p.m. pst: Amy Wilkinson is authoring the book, "Rainmakers: New Paradigms for Next Generation Leaders" in the book she will discuss how new entrepreneurial leaders are being influenced by globalization, technology and a shift in public service models. Ms. Wilkinson holds a BA in political science and English from Stanford University, an MA in sociology from Stanford, and an MBA from the Stanford Graduate School of Business. We recently caught here article in the USA Today entitled, "Entrepreneurial Nation" and invited her to talk with us about some of her work and hypothesis on entrepreneurship.
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