We are days away from Thanksgiving which also means that we are heading into a time when the prospect of "New Business" goes into hibernation. If you are part of the holiday season then you will be exceptionally busy. For the rest of us there is a point when you will start to get the...
"Sounds Great! Let's talk at the beginning of the year."
A lot of you may hang up the phone and then scream...
So instead of being blindsided by this phenomena get clear that this is going to happen and it's up to you to responsible for your activity during this downtime.
For extroverts and those driven by sales and interactivity this may be a very difficult time especially if you emotionally attach yourself to sales/money.
AN EXTROVERT STRATEGY: Use the holiday time to emotionally connect with would be and current clients.
Use this time to get to know your database a bit. Ask important questions...
How did you do this year?
What kind of opportunities are you looking for in the new year, 2010?
What kind of skill sets do you have that I don't know about?
What kind of opportunity can I be on the look out for you in 2010?
Is there a proposal that I can prepare for you for the top of the year that can help you hit your goals?
You can do this as a series of phone calls and/or emails preferably using a jugglemail.
Using a jugglemail strategy: Create a well written email and track that email using the "Hot Prospects" Generator. Then pick up the phone and connect with the Hot Prospects and the Read email recipients.
AN INTROVERT STRATEGY: Be meticulous about finishing up projects.
Websites
Email Newsletters
Landing Pages
Press Releases
Videos
Business Plans
Marketing Plans
During this dead-time there are most likely some great talented people sitting idle right now for you to hire or ask for help to get some of the long-overdue projects completed.
We are currently organizing our end of the year strategies based on these principles.
We have a pile of content that has not been a priority but all extremely viable from conventions and events. We just shot 2 days of GREEEN SCREEN for ourselves and our clients that we have started post production on. While these may be completed during the end of the year we are really setting the table for the beginning of the year.
That being said please watch the blog as we build some great content over the next 6 weeks. If you want our assistance in creating some new media. email marketing, STUFF before the end of the year just contact us.
We will continue to update the blog with end of the year STRATEGIES....
San Diego,CA- David Kamatoy will be reviewing several social media tools that are
available on the web that range from free to a modest monthly fee. This
fits into an ongoing show topic of "How much should I be spending on
marketing my business online?" The show can be watched live or replayed
at http://DavidKamatoy.com or http://www.ustream.tv/channel/david-kamatoy-radio-show
"This
grouping of tools are made up of both one that we use everyday and some
newly discovered just a few days ago that show promise."- David
Kamatoy, Juggler.
Some of the sites reviewed in today's program include...
Sponsors of the David Kamatoy Radio Show show include NoMoreGeysers.com, Jugglemail.com, SBALoanStore.com, FatalFunnelTraps.com and AirGorilla.com. The show will stream on Ustream.tv and at Davidkamatoy.com. Downloads will be available shortly thereafter. Interested parties can subscribe to the email list at Davidkamatoy.com.
Here are Ten Twitter Tips, social media and it's best and worst. Hopefully this will inspire a few ideas on how to build and monetize your database using twitter. This post will be discussed on the David Kamatoy Radio Show.
Ten Twitter Tips, Successful and Unsuccessful
Examples with David Kamatoy and Morgan Westerman. Morgan Westerman
created one of the most successful viral videos of the internet and has
recently focused his energy on social media. In just a few short months
he has gathered about 25,000 followers on twitter. He is currently
working with entrepreneurs on best practices in sales conversion. He
can be followed @morganwesterman.
They rewarded dell followers by promoting refurbished gear specifically and have noted sales to prove it.
THE LESSON: They created a specific type of reward and message that was different from their other marketing. In tandem with the reality that most twitter followers will be a bit tech savvy purchasing online this was a good match.
The result would have been different if they didn't do the discounted and refurbished sales.
2. Steve Agee, The Sarah Silverman Project: Steve Agee comedian started off his twitter following by pulling off a stunt on Ustream.tv about reading all first 5,000 names live on air when he hit 5,000. He is currently at 863,420.
Really good example of someone in the public spotlight using that publicity to gather a following in a new genre. Dane Cook did it on myspace and now Steve Agee is doing it on twitter.
ENTERTAINER TIP: Remember that when your on a hit show or in the limelight. Use it to build your database. Anyone in this side of the business knows that you never know when your going to get your show canceled. In radio they often sell the station out from under you with very little rumbling. If they told you the advertisers would go away.
OWN YOUR OWN DATABASE AND GET THEM TO AM EMAIL LIST
4. Straight to Sales: Straight to SPAM! http://twitter.com/Wealth_Formula No Humanity This is perfect example of what does not work and will most likely be deleted as spam. Straight to a landing page with only one message. REALLY!!!
5. Good Porn Bad Porn: http://twitter.com/A_Dempsey While this may go straight to a porn link the good thing is the quotes and a varying message. Sneaky Porn Spam generally bad.
The Lessons: 1. Use a landing page as seen below. 2. Quotes can be quite useful if used correctly. Choosing quotes that are related to your subject matter and then either blogging about them or just reference them back to you is a good idea in creating an ideal emotion. 3. It's public people remember that journalists are now quoting "tweets".
THREE TWITTER TIPS
7. Customize your twitter page. I use Google's picassa to create a collage using pictures and logos. You have to play with the output settings to get it right but it's a great free application.
If you truly want to convert to sales or interactivity then you have to earn the respect of your followers through credibility. Therefore push content...
Blog postings- Like this one.
Press Releases-
Email Marketing: Jugglemail emails create unique URL's that can be easily posted onto twitter. We do it all the time with our press release emails.
Videos
Facebook
Other peoples content: rt someone elses tweet usually garners attention and is often reciprocated.
10. Imitation is the sincerest form of flattery: Pay attention to who you and others pay attention to and then customize that style to your own.
BONUS Final Advice: Remember that ultimately you don't own your twitter,facebook or myspace profiles. They can be deleted at anytime for complaints, overuse, spam. To top it all off the parameters are constantly changing.
TIP: Covert to a real email and contact information as quickly as possible for real contacts.
We do this using the auto responders on our jugglemail system or just dropping them into the system upon approval.
David Kamatoy is a juggler both literally and figuratively. He hosts a show on Ustream.tv 2-5 pst on Entrepreneurship, Entertainment and Internet Marketing. As a co-founder of the email marketing brand jugglemail.com one of his goals is to share best practices on how to integrate social media, blogging email marketing with more traditional models. Join the email list to contact him directly.
San Diego,CA- Mark Christopher Lawrence and Warren
Lanier Jr. will be joining David Kamatoy today live on Thursday 17th,
2009 on Ustream.tv & DavidKamatoy.com from 5-7 pst.. David Kamatoy
is launching his new format based on what's possible in doing a talk
show based on Ustream.tv.
"I grew up in video and live performance. It wasn't until just a few
years ago that I picked up radio. The new Ustream.tv based show is a
hybrid of talk radio and a live streaming talk show taking advantage of
what technology is available to us right now." says, David Kamatoy.
5-6 pst- Mark Christopher Lawrence: Star of NBC's Chuck is on a train
up to Los Angeles to attend a party for the new CEO of NBC, Jeff
Gaspin. Mark will be catching his fans up on several items. Losing
weight, auditioning for Subway and recently becoming a spokesperson for
ACT for Autism.
6-7 pst-Warren Lanier Jr., BridgePoint Marketing is currently working
with various clients in internet and business development strategy. The
success of Warren's last appearance on the show warrants a continued
conversation about the constant challenge for entrepreneurs to adjust
to the new marketing challenges brought on by the internet, social
media and the recession.
The
show can be seen live on http://DavidKamatoy.com or http://Ustream.tv.
replays are available on ustream.tv. For more information please
contact David Kamatoy 619-573-9456 or email at radio@jugglemail.com
As I have been cruising twitter of late, I find this phenomena often. It is not unusual for people not to get twitter or blogging. I find that the concept is just hard for people to take. The learning curve is just so weird.
Think about it even if I wanted to say write a book, a screenplay a haiku poem there is a form and that form takes a while to master.
Twitter is coming into it's own and it's evolving as I am even typing this. While Twitter is he long tail of blogging the reality is that it's still confusing.
Let's face it as much as I enjoy blogging. It's first draft and I grew up on newspapers and books not blogs. To publish a first draft kind of goes against everything we were taught in school when you really think about it.
Here is my take on it.
1. Social Media is not going away.
2. It's the same content in a different form.
Theatre begat Film begat Television begat VHS begat DVD begat begat Internet video begat youtube begat hulu begat mp4 etc. etc. etc.
3.You have to meet people where they are at.
If your client, fans, database are you using twittter. You should be on twitter. If your clients fans database is on myspace, hey you should be on myspace.
4. Write content that your people and you care about.
5. Promote that content. Don't just write but learn to promote it.
I am seemingly spending more time promoting what I write than writing it. Eventually that will change once the database has built momentum it's then a matter of being...
6. Consistent:Be consistent with your output. Dedicate yourself to some sort of schedule because social media is about attrition, small ball, throwing stuff against a wall and seeing what works.
Final thoughts: You can't escape social media if you want to grow your business online. Therefore you need to get help and education on not abandoning your twitter or blogs. Go back and claim your web real estate and get some help.
We can help just email us. Yes this is a shameless plug to end this post. lol
San Diego,Ca- Stephanie Herrmann and the team at Rescue put together the "Tweetup" at the National Hardware Show. Essentially it was a networking session for the people that got to know each other online using Twitter at the National Hardware Show tagged as "#NHS09" on Twitter. While attendance was small real relationships were created.
It was a unique experience to get to know people virtually from twitter messages and blogs. Rapport seemed to happen quickly and there was a genuine desire to see if we could support each other.
"It's like online dating for entrepreneurs."
One of the more confusing things about social networking is the ability to understand how it converts to a more traditional relationship. We see a lot of people treating Twitter like a FREE ADVERTISING space which while valid needs to me tempered with personal updates, tips, insights otherwise you will be treated like SPAM.
Getting your twitter connected to a blog or at least a landing page or contact page with an email is one of the best ways to help convert to a traditional relationship. In addition if you don't want your larger conversations searched by Google, it's best to do this.
At the point that it seems like an actual conversation further than 140 characters is needed. Request and send contact informtion or a landing page with that contact information listed. Remember to create your email address as a link not as searchable text on a page. That's the quickest way to be spammed.
Tip 1: Balance your messages from pitches,tips and personal updates. Tip 2: Use Tweetdeck to turn Twitter into a more useable application. Tip 3: Use a landing page or an about page with contact information to exchange contact info.
"When it seems right ask to have a real conversation or meeting that warrants more than a 140 character interaction."
David
Kamatoy is a Juggler on several levels. Currently Professional Juggler
Comedian, Blogger, Music Producer , Video
Director/Producer, etc. The Kamatoy Media Group is helping companies
bridge the gap between social media and traditional advertising with
Email Marketing using Jugglemail.com (Get a FREE TRIAL account) and
more. If your interested please contact us immediately. Current Clients and Projects include NoMoreGeysers.com, and TheAirGorillaBlog.com.
I love all these new terms it's basically "video". The format has changed, the production values are their own but essentially it's video. If I shot this on a $100 camera or a $10,000 camera the content will basically be the same.
That being said...
The first day of the National Hardware Show were just getting out footing. The booth has been set up. I'm about to post some media. But really the bulk of the editing will happen in the evening.
I'll post a few things and then back to media land....
Denver,Co- On my recent trip to Denver, CO I lost my precious notebook. While I still away. it's return I got this new notebook at a huge Barnes and Noble.
This quote...
I hear and I forget. I see and I remember. I do and I understand. - Confucius
was exactly what I was looking for in reference to "Social Media Marketing" as it pertains to blogs, twitter, Myspace, Facebook, etc.
We hold this conference call for my associates regarding, "Social Media" and it was amazing to me how much I have learned but at the same time how difficult it is to explain how to do the things we are doing.
In fact this style of communication is really still coming into it's own. We are all still trying to figure it out but every once in a while you get a glimmer of hope...
Calls for gigs because of all the updates your doing. You are creating a Top of Mind Awareness.
Tip: Stop trying to intellectualize or justify the need to be on social media. Just jump into it. Learn by doing. Read blogs like this one, get a coach, follow the work of someone already successful online.
The greatest thing that you can do for yourself is just dedicate an hour or two a day to learning Social Media, email marketing and communicating. Learn what works and what does not work by doing.
I hear and I forget.
We started the conference call with just a phone conference call. While we got some interest we still had people not doing anything out of frustration and not-understanding.
I see and I remember.
We then dropped the calls and our last two pitch sessions on DimDIm.com and Gotomeeting.com. The participants actually got to "see" what we were doing and that helped immensely.
I do and I understand.
Finally a few of the participants on the call really got into it. Writing consistently, promoting onStumbleupon, twittering. In doing we saw new blogs and post get views upwards of 500+ on a brand new blog.
We would like to have some of our blogs hit 1,000+ views a day and we know how to get there to do it.
Conversion
Our next goal in tandem with increased traffic is to show financial results in the way of "conversion." We have had some success with this but not at the scale we would like.
I intend to keep you informed of the progress.It is absolutely working and invite any readers to share their experience and wisdom in these matters.
GOOD HUNTING...
David
Kamatoy is a Juggler on several levels. Currently Professional Juggler
Comedian, Blogger, Music Producer , Video
Director/Producer, etc. The Kamatoy Media Group is helping companies
bridge the gap between social media and traditional advertising with
Email Marketing using Jugglemail.com (Get a FREE TRIAL account) and
more. If your interested please contact us immediately.
Tweetdeck takes twitter to another level, but there is still a learning curve. Downloading the application is the first step.
One of the problems that people have with twitter and social media in general is the transition of friends to an actual network of people that you have relationships with.
On a more bottom line note...
HOW DOES SOCIAL MEDIA TRANSLATE TO SALES?
Why I can't answer that directly for everyone. We consistently talk about balancing your messages from being content, sales, fun and personal related.
A better question...
HOW DO I GET PEOPLE TO START INTERACTING WITH ME?
I discovered this originally from a short post I did on having the filing cabinet fall on me in the old office. This is when I first realized people are reading.
So while there are a ton of things to play with on Tweetdeck here are a few tips on Keyword searches.
1. Download the Application.
2. Click on the Keyword Search icon and then choose some keywords related to your product, service or interest.
3. Tweetdeck will then create a column dedicated to that search.
4. You can then start to follow or interact with those people chatting about what your doing.
5. If they are not following you just use the @ button. and then keep an eye out for a response.
BUILDING RELATIONSHIPS IS THE FIRST STEP TO SALES.
You'll find that Twitter becomes a lot more like IM chat with Tweetdeck and you'll start to create more relationships. This is another step in creating relationships which should lead to sales.
I wouldn't stop the sales messages but try to find that balance as quickly as possible. Balance will give all your messages more credibility.
David
Kamatoy is a Juggler on several levels. Currently Professional Juggler
Comedian, Blogger, Music Producer , Video
Director/Producer, etc. The Kamatoy Media Group is helping companies
bridge the gap between social media and traditional advertising with
Email Marketing using Jugglemail.com (Get a FREE TRIAL account) and
more. If your interested please contact us immediately.
San Diego,CA- So since I started twittering people have been getting the tone of my work environment and the little voices in my head. (O.K. not all the voices.) Now that my twitter feed is running into Facebook the comments are getting quite funny.
I have always been a late night worker. It started with performing at night but both my parents are still very active in the evening. I generally try to do the real social work, meetings, phone calls, etc. during the day and shift into task and creative mode in the evenings.
I augment this work with b-12, caffeine, water, vitamin-c and better choices in food. Since getting High Fructose Corn Syrup from being connected to my veins via soda I have found myself gaining more energy not less. So part of my productiveness in the evening has to do with the fact that I am also no longer dropping from a sugar coma at night.
The only thing I am remiss about is that if I do workout I do have to plan to sleep longer. My body just needs the recovery time.
Anyway here are some of my favorite quotes regarding working late...
Go to sleep man! What would anyone be doing up at this hour???? wait a second....never mind..... :-)
I think this may end up being the title of my next book. But on a serious note. A lot of us will be doing what we can to pick up extra work whether in our own projects or side jobs. To those people I say the best thing you can do for yourself is to realize that you must take care of yourself at some point. You can't not sleep and expect to be effective the next day. If you know your going to be burning the candle at both ends at least plan for it with diet, supplements, meditation, catching up on your sleep and most importantly let the people know that are working and close to you to keep an eye on you.
Because this is becoming the norm, the people closest to us should be able to cut us some slack for communication at times. I find that when I am tired I lose my patience and my ability to rephrase dialogue.
That's it, I am writing this at 3:41 a.m. for the record and Dan Leavitt is here with me editing a video. The Work Ethic is back Baby!!!! ARGH!
San Diego,CA- These were taken at the Spring Buskers Festival 2008 at Seaport Village.
Charles Frey took these at one the better shows of the weekend. Charles has a great eye for capturing those moments. Thank you for these my friend...
Special Thanks to Charles Frey at http://www.freyphotos.com/
Dat Phan, Emmet Morgan and Martin Mansour threw an Industry Holiday Networking Party in Mid December before they left on a cruise ship.
The place was packed for 10 hours when one group left another group appeared. It was made up of industry people cast and crew.
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Live on Ustream.tv with Warren Lanier Jr.